Play Wii Tennis, Win a Lexus IS F on a one year lease

Lexus and their golden boy Andy Roddick are giving you the chance to win a grand prize of a Lexus IS F on a one year lease should you triumph in a 'virtual tennis open' for charity at Rockefeller Center in NYC next month. The tournament is running alongside the US Open Grand Slam whereby the real stars will be playing and can afford many a Lexus IS F with their prize money.

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The three-day tournament using the Nintendo Wii platform, which allows human interaction with a computer-generated tennis game, will benefit the Andy Roddick Foundation for neglected, abused and sick children.ýýý

"We created this event to bring the excitement of Flushing Meadows [site of the U.S. Open] to Manhattan," said Steve Jess, Lexus national marketing communications manager. "The Lexus Virtual Open at Rockefeller Center gives them the opportunity to get a taste of it and win a one-year lease on the same vehicle Lexus is awarding to the men's singles champion."

In "The Big Backup," a new spot breaking Saturday, Roddick is seen driving along a New York street when he is enticed by a yellow tennis ball into a high-performance chase, much of it backwards, using the car's rearview camera and accident-avoidance features, all the way to the U.S. Open court, where the ball comes to rest. There are 30- and 45-second executions, each ending with the familiar tagline, "The relentless pursuit of perfection."

News Source: Brandweek.com